WTWH Media, Parent Company of The Robot Report, Rebrands as Arrowfly

The parent company of The Robot Report, WTWH Media, has announced a corporate rebranding, adopting the name Arrowfly. The company explained that the new identity reflects its evolution from a specialized trade publisher into a full-fledged omnichannel business-to-business (B2B) media, events, and marketing organization. Arrowfly now serves as a platform where hard-to-reach professional decision-makers gather for trusted journalism, industry intelligence, and high-impact experiences that drive market progress.

Serving Three Industry Networks

Arrowfly focuses on three distinct industry networks: Engineering; Healthcare and Life Sciences; and Food, Retail, and Hospitality. Based in Cleveland, Ohio, the company’s portfolio includes more than 40 vertical media brands and over 45 industry events, ranging from intimate executive forums to large-scale conferences and expositions. These offerings are built on the editorial independence, subject-matter expertise, and deeply rooted professional communities that WTWH Media cultivated over two decades.

Continuity Amid Change

While the name and visual identity are new, Arrowfly emphasized that everything that made the organization a premier destination for professionals across engineering remains unchanged. For partners of The Robot Report, RoboBusiness, and the Robotics Summit & Expo, the rebranding reinforces the strength of the community while positioning the company for future growth and expansion.

Leadership Perspective

“We built this company by earning the trust of professionals in industries where editorial authority matters,” said Matt Logan, CEO of Arrowfly. “The name is new, but the foundation is the same: editors who speak each industry’s language, events that connect buyers and sellers who would never meet otherwise, and communities that professionals rely on for the insight and intelligence they need to make real decisions. Arrowfly gives us a brand that matches the scale and ambition of what we have become.”

Looking Ahead

The company now welcomes its audience with the tagline: “Welcome to The Robot Report, an Arrowfly brand.” A full press release with additional details is available for those interested in the full scope of the rebranding.

The source for this article is https://www.therobotreport.com/the-robot-report-parent-company-wtwh-media-rebrands-as-arrowfly/.